today i have the privilege of announcing to you the “H&M 50 states of fashion contest.” as you may have heard, H&M is launching their e-commerce here, in the states, today (!!!) august 1. with the launch of their online shop (now open at http://www.hm.com/us/), you have the chance to win a shopping spree at H&M and a trip to NYC fashion week.
How to enter and win!… upload a photo of yourself wearing H&M clothing to instagram using the hashtag #HMShopOnlineSC. when you use this hashtag, your picture will be directed to the official microsite for the contest: hm50statesoffashion.com (if you are not from south carolina, you can go here to find your state’s style ambassador). browse the gallery of entries on the site and vote for your favorite outfits by “liking” them. after the three week submission period, the 5 most liked pictures from each state will go on to the next round.
next step: a panel of style blogger judges will pick one semi-finalist from each of the five US regions: northeast, southeast, midwest, southwest, and west. from there, H&M will choose the ultimate grand prize winner. you can find the set of the official contest rules here.
you can also follow along with my H&M outfits on instagram, here
don’t miss this chance to express your own personal style. go ahead…start posin’, and shop at H&M!