Social media influencers have become one of the world’s most beloved and sought-after personalities. They are people who have gained fame and recognition through their online presence. With the rise of social media platforms, social media influencers have become one of the key figures of marketing, influencing the buying decisions of consumers and driving sales.
This article will introduce the top social media influencers of 2020 and explain why they have become so popular.
Definition of Social Media Influencers
Social media influencers have a significant following on social media platforms like Instagram, YouTube, Facebook, and Twitter. They have a loyal fan base that looks up to them for inspiration, advice, and recommendations on products and services.
The top social media influencers in 2020 are:
1. Charli D’Amelio – TikTok Star with over 100 million followers
2. PewDiePie – YouTube Star with over 100 million subscribers
3. Kylie Jenner – Instagram Star with over 196 million followers
4. Lele Pons – YouTube and Instagram Star with over 43 million followers
5. Huda Kattan – Instagram and YouTube Star with over 47 million followers and subscribers.
These influencers have built a brand and online presence that resonates with their followers. They have leveraged their influence to collaborate with brands and earn a living as social media influencers.
Pro Tip: When choosing a social media influencer to work with, ensure they align with your brand values and have a genuine connection with their followers.
Why are Social Media Influencers Important?
Social media influencers have become integral to today’s online marketing world. They provide access to a wide audience and offer a cost-effective way for businesses to promote their products or services. In 2020, some top social media influencers have emerged, gaining a large following and significant impact on various social media platforms.
| Name | Platform | Followers |
| Kylie Jenner | Various | 200 million |
| PewDiePie | YouTube | 102 million |
| Selena Gomez | 191 million | |
| LeBron James | 83 million | |
| Ryan Kaji | YouTube | 27 million |
The list is long, and new influencers are emerging all the time. Businesses can leverage the power of social media influencers to gain more awareness and engagement online.
Criteria for Selection of Top Social Media Influencers
As it is becoming increasingly important to impact social media, the list of top social media influencers in 2020 had to be carefully selected. Numerous criteria were considered when determining who made the list, including reach and influence, the communicative quality of their content, and engagement with their followers.
We will now explore each of these criteria in detail.
Number of Followers
The number of followers is among the most critical criteria for selecting the top social media influencers. Brands look for influencers with a large follower base to attain maximum reach and generate more sales.
However, the number of followers isn’t the only criterion brands consider. There are several other factors to look for while selecting top social media influencers, such as:
| Criterion | Description |
| Engagement rate | Brands now focus on an influencer’s engagement rate to understand their ability to connect with their followers. |
| Relevance | Identifying influencers who align with brand values, tone, and audiences’ interest can impact the campaign’s success. |
| Niche expertise | Brands also look for influencers with niche expertise as it helps in creating engaging and tailored content. |
| Authenticity | Influencers with genuine followers and a reputation for authentic and sincere content can be more effective for brands. |
In conclusion, while follower count helps understand an influencer’s reach capability, quality criteria like engagement rate, relevance, niche expertise, and authenticity significantly impact the effectiveness of influencer marketing campaigns.
Engagement Rate
Engagement rate is a critical factor to consider when selecting top social media influencers for your brand. The engagement rate indicates the number of likes, comments, shares, and other interactions a post gets relative to the influencer’s followers.
Here are the criteria to keep in mind when selecting top social media influencers based on engagement rate:
| Look for influencers with high engagement rates | this indicates that their followers are highly engaged and likely to take action based on their recommendations. |
| Check for a consistent engagement rate across all their posts | this indicates that the influencer’s engagement is not a result of a few viral posts but is sustained over time. |
| Ensure that the influencer’s followers are authentic and not purchased or bots. | |
| Look for influencers who align with your brand’s values and messaging for maximum impact. |
The top social media influencers in 2020 with high engagement rates include Kylie Jenner, Cristiano Ronaldo, and Dwayne “The Rock” Johnson with over 5 million likes and up to 50% engagement rate on some of their posts.
Quality of Content
When it comes to selecting top social media influencers, the quality of content holds immense significance. Therefore, influencers that can produce high-quality, engaging, and original content are more likely to be preferred over those that are not.
The criteria for selecting top social media influencers based on the quality of their content include:
| Criteria | Description |
| Originality | Influencers that can consistently create original content stand out from the crowd. |
| Relevancy | Influencers that produce relevant content to their niche or industry are more likely to attract a loyal following. |
| Engagement | The quality of content is not just about how it looks but also how it engages with the audience. The ability to create interactive and engaging content is crucial. |
| Consistency | Influencers that can consistently produce content and maintain a regular posting schedule are more likely to gain and retain followers. |
| Authenticity | Social media users can quickly spot fake or inauthentic content. Influencers that produce authentic content that showcases their genuine personalities are more likely to be successful. |
By focusing on these criteria, you can select top social media influencers that produce high-quality, engaging, and original content for their followers.
Top Social Media Influencers in 2020
The world of social media influencers is rapidly growing, and today there are a variety of Social Media Influencers who can help a brand or product reach a larger audience. With the increasing number of influencers on social media, there is a growing need to know who the top influencers are in 2020.
Let’s dive in and explore who the top influencers are and why they are so successful.
Top Instagram Influencers
Instagram has grown into one of the most popular social media platforms, and with its vast reach, there are numerous Instagram influencers with millions of followers. The top Instagram influencers in 2020 are:
1. Kylie Jenner She has over 201 million followers and is known for her fashion and beauty content.
2. Dwayne “The Rock” Johnson He has over 200 million followers and is known for his motivational and fitness-related content.
3. Cristiano Ronaldo He has over 244 million followers and is known for his soccer-related content.
4. Selena Gomez She has over 194 million followers and is known for her music and film-related content.
5. Kim Kardashian She has over 189 million followers and is known for her fashion and beauty content.
These influencers have remained on top of their game by consistently producing high-quality and engaging content, which has kept their followers interested and involved in their lives.
Instagram Influencer 1
Continuing our list of top social media influencers in 2020, our first pick for Instagram influencers is Chiara Ferragni, an Italian fashion blogger and entrepreneur who has gained global recognition for her self-titled blog, The Blonde Salad, and her Instagram page.
Chiara Ferragni has over 20 million followers on Instagram, making her one of the fashion industry’s most influential social media figures. Her Instagram features a mix of outfit inspiration, travel photos, lifestyle content, and behind-the-scenes glimpses of her personal and professional life.
Ferragni has collaborated with high-profile brands, including Chanel, Dior, and Louis Vuitton. In addition, her blog and social media platforms have won multiple awards for their innovative and engaging content.
Top YouTube Influencers
If you’re looking for the most influential YouTube personalities out there, here are the top YouTube influencers of 2020:
1. PewDiePie With over 107 million subscribers, this Swedish gamer is the most subscribed channel on YouTube.
2. Shane Dawson American YouTube personality Shane Dawson has made a name for himself with his outrageous comedy sketches and quirky vlogs, with over 22 million subscribers.
3. Jenna Marbles With a channel focusing on DIYs and humorous take on life events, Jenna Marbles has over 20 million followers.
4. Ryan Higa Better known as “nigahiga,” this Hawaiian comedian has over 21 million subscribers and is known for his hilarious sketches and parodies.
5. Lilly Singh Lilly Singh, also known as “Superwoman,” is known for her comedy sketches and motivational speeches. She has over 14 million subscribers on YouTube.
These YouTube Influencers provide value to their followers by creating engaging content in diverse niches while being transparent and true to themselves. Following their content is an excellent way to get insights, laugh, or learn a new skill.
There are countless social media influencers, but YouTube remains one of the most popular platforms. Here are the top YouTube influencers of 2020, in no particular order.
1) PewDiePie: With over 100 million subscribers, PewDiePie has been the most subscribed-to YouTuber since 2013. He’s known for his gaming commentary and meme analysis.
2) Jenna Marbles: Jenna Marbles has been making videos since 2010 and has over 20 million subscribers. She’s known for her comedic skits and lifestyle vlogs.
3) Shane Dawson: Shane Dawson’s channel has over 23 million subscribers and he’s been creating content since 2005. He’s known for his documentaries and conspiracy theory videos.
4) Lilly Singh: Lilly Singh is a comedian, actress, and talk show host with over 14 million subscribers. She’s known for her comedic skits and daily vlogs.
5) Zoella: Zoella has created content since 2009 with over 11 million subscribers. She’s known for her lifestyle vlogs and beauty videos.
Pro-tip: Don’t forget to check out up-and-coming YouTubers for fresh and unique content.
Continuing from the first YouTube influencer article, here are two more top social media influencers in 2020:
| Name | Description |
| Lilly Singh | Also known as Superwoman, Lilly Singh is a popular Canadian YouTuber and comedian with over 14 million subscribers. In addition to her entertaining videos, Singh uses her platform to advocate for mental health and LGBTQ+ rights. |
| Zach King | Zach King is a filmmaker and YouTuber known for his short-form videos that feature creative and mind-bending visual effects. With over 23 million followers on TikTok and 7 million subscribers on YouTube, King is a force in the world of social media. |
These talented individuals have leveraged their creativity and charisma to build massive followings on social media, making them among the top social media influencers in 2020.
Top Twitter Influencers
Twitter is a powerful social media platform fueled by influencers shaping public opinion through engaging content and wide reach. In 2020, the following are the top Twitter influencers you need to be following:
| Name | Username |
| Elon Musk | @elonmusk |
| Barack Obama | @BarackObama |
| Arianna Huffington | @ariannahuff |
| Lady Gaga | @ladygaga |
| Neil deGrasse Tyson | @neiltyson |
This tech giant and entrepreneur has gained a massive following due to his intriguing tweets about electric cars, space exploration, and other cutting-edge technologies. This former president uses his Twitter feed to share inspirational messages, updates about his charitable work, and advocacy for social justice. This media mogul and founder of Huffington Post uses her Twitter feed to share insights on leadership, success, and personal growth. This Grammy-winning artist is known for her social activism; her Twitter feed reflects that. She shares tweets about mental health, women’s rights, LGBTQ+ issues, and more. Finally, this scientist, author, and commentator uses his Twitter feed to inspire people to embrace science and critical thinking. He shares fascinating insights about space, physics, and other scientific topics. Pro tip: By following these top Twitter influencers, you’ll get valuable insights into trends, ideas, and opinions that shape our world.
@debymichy
Twitter Influencer 1, has significantly impacted social media and gained a loyal following on Twitter.is well-known for their [niche/ area of expertise] content and has collaborated with multiple high-profile brands.
With millions of followers on Twitter, has established themselves as a thought leader in the industry by offering engaging content, insightful opinions, and helpful tips. In addition, their consistent presence and active engagement with their followers have helped them build a strong community of fans who eagerly await their latest tweets.
Following on Twitter provides:
- A wealth of knowledge.
- Interesting perspectives.
- An inside look into the world of [niche/ area of expertise].
@barnardrp
Continuing our discussion on Twitter influencers, let’s look at a few more names that dominated the social media scene in 2020.
| Name | Platform | Content |
| Khaled | Snapchat | Positive affirmations and motivational content |
| Lilly Singh | YouTube, late-night talk show host | Promoting equality and inclusivity |
| Zach King | Vine, TikTok | Magician, filmmaker |
These were just a few names in the world of social media influencers. However, the impact they have on their followers and the world at large is undeniable.
Benefits of Working With Social Media Influencers
Working with social media influencers can be a great way to reach new audiences, increase brand visibility, and generate more sales. Influencers can help create better content, promote your products and services, and reach more customers. As a result, you can increase brand awareness and drive more sales by partnering with influencers.
This article will discuss the benefits of working with the top social media influencers in 2020.
Increased Brand Awareness
Social media influencers have become integral to marketing strategies for businesses to increase brand awareness. Partnering with the top social media influencers in 2020 can help businesses get their message in front of a vast audience quickly.
Here are some benefits of working with social media influencers:
| Benefit | Description |
| Increased reach | Social media influencers have a massive following and can increase a brand’s reach exponentially. |
| Authenticity | Influencers have built trust and credibility with their audience, which translates to authenticity in their sponsored posts. |
| Targeted marketing | Businesses can partner with influencers who have a following in their target demographic, creating a more targeted marketing campaign. |
| Cost-effective | Working with influencers can be more cost-effective than traditional advertising methods. |
The top social media influencers in 2020 include Kylie Jenner, Selena Gomez, and Cristiano Ronaldo. Partnering with these influential people can help businesses increase brand awareness and reach a wider audience.
Cost-effective Advertising
Working with social media influencers is a cost-effective way for businesses to advertise their products and services to a large audience. By partnering with the top social media influencers in 2020, businesses can benefit from their extensive reach, engagement levels, and credibility among their followers.
Here are some benefits of working with social media influencers:
Increased brand awareness: Collaborating with influencers exposes your brand to a wider audience and increases brand awareness.
Authenticity: Influencers have built a loyal following by producing authentic content that resonates with their audience. Partnering with influencers adds credibility to your brand and makes it more relatable.
Cost-effective: Working with influencers is a more cost-effective than traditional advertising methods, especially for small businesses.
Engagement: Influencers have high engagement rates with their followers, which can increase the chances of your brand being noticed and remembered.
Pro Tip: When collaborating with social media influencers, choose ones whose values align with your brand’s values, and with audiences that match your target demographic.
Improved Engagement with Targeted Audiences
Collaborating with social media influencers is an excellent way to engage with highly targeted audiences and build brand awareness. Here are some benefits of working with social media influencers:
| Benefit | Description |
| Reach a larger audience | Social media influencers have a significant following, which can significantly increase your brand’s exposure in front of thousands, if not millions, of people. |
| Increase credibility | Partnering with influencers who are respected and trusted by their followers can boost your brand’s credibility, which can turn potential customers into loyal advocates. |
| Targeted Audience | By working with influencers who cater to your target audience, you can ensure that your brand is seen by people who are more likely to be interested in your product or service. |
| Cost-effective | Partnering with influencers is often less expensive than traditional advertising and can offer a better return on investment. |
Consider working with top social media influencers such as Kylie Jenner, Huda Kattan, Zach King, and Lilly Singh to reach a wider audience and boost your brand’s visibility in 2020.
Challenges of Working With Social Media Influencers
Working with social media influencers can be a great business decision, but many challenges come with it. From finding the right influencer, accurately measuring their social media reach, to negotiating the right terms, several areas need to be considered.
This article will dive into all the challenges associated with working with social media influencers in 2020.
Finding the Right Influencers
Influencer marketing is becoming increasingly popular as brands seek to reach new audiences and build their online presence. However, finding the right influencers to work with can be challenging, especially with the market saturation.
Here are some challenges you may face when working with social media influencers:
| Challenge | Description |
| Fake Followers | Many influencers buy followers to increase their perceived popularity, making it difficult to determine their true reach and impact. |
| Authenticity | The authenticity of an influencer’s content can be called into question if it seems more like an ad than a genuine recommendation. |
| Finding the Right Fit | It can be challenging to find an influencer who aligns with your brand’s values, target audience, and message. |
The top social media influencers in 2020 include Huda Kattan, PewDiePie, Lilly Singh, and Zach King.
Ensuring Proper Disclosure of Sponsored Content
As social media influencers continue to dominate the marketing world, ensuring proper disclosure of sponsored content has become a challenge for brands and influencers alike. Proper disclosure is not just a legal requirement, but also a matter of transparency and trust.
Here are some of the challenges and best practices to consider when working with social media influencers:
– Sometimes, influencers fail to disclose the sponsored nature of their posts or do so inadequately. This can result in legal consequences and loss of credibility.
– One of the best ways to ensure proper disclosure is to establish clear guidelines and contracts with influencers, outlining the frequency and manner of disclosure.
– Brands can also use disclosure tools provided by social media platforms, such as Instagram’s “Branded Content” tag, which clearly labels sponsored posts.
– It’s important to note that disclosure should be upfront and clear, without obscuring the message or purpose of the post.
By following these best practices and maintaining transparency, brands and influencers can maintain trust and credibility with their audiences.
Managing Influencer Relationships
Managing influencer relationships can bring about several challenges. Here are some of the most common difficulties that businesses might face when working with social media influencers:
| Difficulty | Explanation |
| Misaligned Expectations | Influencers may have different expectations on what they want to achieve from brand deals, which could conflict with what the business wants. This may cause miscommunication and frustration. |
| Measuring Success | Measuring success can be a challenge when working with influencers. A lack of clarity on performance indicators and outcomes can lead to uncertainty in gauging the impact of campaigns. |
| Maintaining Authenticity | The use of paid social media influencers has led to a debate on the authenticity of posts. Striking a balance between promoting products and maintaining authenticity is crucial for sustaining customer trust. |
Finding the right influencers to work with is crucial for a successful influencer marketing campaign. The top social media influencers in 2020 include Charli D’Amelio, Zach King, and Addison Rae. Businesses can capitalize on these influencers by creating a robust relationship and targeting the right audience, leading to increased sales and brand awareness.
Conclusion
As we draw to the end of 2020, it’s clear that social media influencers have grown in number and changed the marketing landscape. Through their hard work and dedication, these influencers have been able to leverage social media for their successes and reach greater audiences.
In this article, we will conclude our exploration of the top influencers in the social media sphere in 2020.
Recap of the Importance of Social Media Influencers
Social media influencers have become powerful business marketing tools in today’s digital age. They have huge followings on platforms like Instagram, YouTube, and Twitter and can promote products and services to their engaged audiences. The importance of social media influencers cannot be overstated. They can increase brand awareness, boost sales, and provide genuine consumer feedbacks .
Here are some top Social Media Influencers in 2020:
1. Huda Kattan – Instagram influencer and founder of Huda Beauty
2. Fenty Beauty – Rihanna’s makeup brand with an impressive Instagram presence
3. Felix Kjellberg (PewDiePie) – a YouTube influencer with millions of subscribers
4. Lilly Singh – comedian, talk show host, and YouTube star
When partnering with social media influencers, finding ones that align with your brand’s values and have a genuine connection with their followers is important. Choosing the right influencer can help you reach your target audience and grow your business.
Pro Tip: Before partnering with a social media influencer, research their engagement rates and ensure their content aligns with your brand.
Final Thoughts on the Top Social Media Influencers
In conclusion, the top social media influencers in 2020 are a diverse group of individuals who have harnessed the power of social media to reach millions of followers and create engaging content. From beauty and fashion gurus to tech feedbackers and lifestyle influencers, these individuals have carved out their niches and built loyal fan bases. Some have even transcended the digital world and become mainstream celebrities or successful entrepreneurs.
While social media continues to evolve, one thing remains clear: these individuals’ influence will only grow. So as we move into the future, it will be interesting to see who rises to the top and how they use their platforms to shape our world.
